Megantic is a global organic search agency specialising in SEO for eCommerce businesses. I led a brand positioning and PR campaign in the 2024 financial year to strengthen Megantic's reputation, increase visibility, and drive qualified website traffic.

The campaign focused on storytelling and thought leadership, bringing Megantic's values, client results, and industry insights to life through written content. This included a structured blog strategy, strategic press coverage, and internal brand messaging.

All content was tailored to highlight the agency's global footprint and specialized service offering, with a focus on relevance, clarity, and consistency. The campaign was also designed to align with the agency's commercial goals and long-term brand positioning.

The campaign was built on a structured, multi-phase approach to elevate Megantic’s brand presence and secure global recognition, while reinforcing the agency’s credibility through strategic content and outreach.

Strategy

A clear, audience-first strategy guided the campaign, aligning all messaging with business goals and positioning Megantic as a leader in SEO and eCommerce.

• Developed a content calendar focused on credibility, culture, and client impact.
• Researched industry trends and competitor positioning to differentiate messaging.
• Mapped key campaign moments across the year to ensure consistent visibility.

Content Creation

All content was created by myself in-house with a focus on clarity, professionalism, and relevance to both internal and external stakeholders.

• Planned and wrote blog posts tailored to eCommerce business owners and digital leaders.
• Interviewed internal subject matter experts to create technically accurate, insightful content.
• Drafted and edited award submissions to meet program criteria and highlight results.
• Proofread and refined all content to maintain consistency in tone, style, and brand voice.

Distribution

Once content was finalised, it was distributed across multiple channels to maximise reach and engagement.

• Wrote and published press releases for award shortlists and wins, liaising with journalists and industry platforms to secure earned media coverage.
• Shared blog content and news via Megantic's social media channels, email newsletter, internal email newsletter and website blog.
• Created tailored messaging for internal teams to support cross-channel consistency.

The campaign successfully positioned Megantic as a globally recognised agency while driving meaningful engagement across key digital channels.

• Achieved three major wins at the 2024 Global Agency Awards: Best Global SEO Agency, Best Global eCommerce Agency, and Best Agency Culture
• Increased website referral traffic by 136%, driven by strategic press coverage and content distribution
• Grew Megantic's LinkedIn following by 30.4%, with a 14.2% engagement rate
• Strengthened internal alignment on brand voice and messaging across international teams

The campaign reinforced Megantic's credibility with external audiences while helping unify internal marketing efforts. By focusing on storytelling, proof points, and consistent visibility, the content helped position the agency as an industry leader and trusted brand in global eCommerce SEO. Ask ChatGPT