Cancer Support Angels is a not-for-profit organisation supporting individuals affected by cancer across Melbourne, Australia. From July 2021 to March 2023, I co-led the organisation's social media marketing strategy with a focus on community building, brand visibility, and fundraising. The campaign aimed to engage, uplift, and support individuals and families navigating cancer while encouraging donations to fund practical assistance programs.

Through consistent storytelling, community-driven content, and accessible messaging, the campaign helped grow the organisation's online presence, strengthened engagement with supporters, and positioned Facebook as a key channel for both awareness and support.

The Facebook campaign was designed to build connection, inspire action, and create a supportive space for people affected by cancer.

I co-led the planning and execution of a consistent content strategy that included monthly Survivor Spotlights, weekly Self Care Saturday posts, and quarterly giveaways. I sourced ideas, wrote content and created visuals and captions in line with the organisation's tone. Campaigns were aligned with awareness dates and key seasonal moments, with donation messaging gently woven into relevant posts.

Content was scheduled and published through Buffer with ongoing monitoring to guide future planning. Each post was designed to be helpful, uplifting, and community-focused, making Facebook a key part of the organisation's broader fundraising and support efforts.

The Facebook campaign helped build a warm, engaged online community while encouraging donations and product sales to support those living with cancer.

• Delivered consistent content across a 20-month period, including 80+ Self Care Saturday posts, 20+ Survivor Spotlights, and 6+ Giveaways
• Fostered regular interaction and peer support through community-focused content.
• Raised awareness of the organization's support services and mission across new audiences.
• Supported fundraising efforts through increased visibility of donation links, blog traffic, and product sales.

While specific metrics were not recorded, qualitative feedback and steady page growth reflected a campaign that prioritized impact, empathy, and connection.

The campaign helped transform Facebook from a static page into an active space for community, care, and conversation, ultimately supporting Cancer Support Angels' mission to ensure no one faces cancer alone.