Emily McGinty

Experience

Megantic
Sep 2023 - Jan 2025

Marketing Manager

As the sole marketer at Megantic, I led the company’s entire marketing function, acting at a senior level across strategy, planning, and execution. I developed a high-performing blog and PR strategy that increased website traffic by 21.8% and referral traffic by 136%. I launched and managed the company’s LinkedIn strategy, growing the community by over 30% and boosting engagement. I also supported global sales through tailored collateral and contributed directly to acquiring major clients. My work earned industry recognition, including three global award wins for SEO, culture, and eCommerce excellence.

Megantic
Sep 2021 - Sep 2023

Marketing and Digital Coordinator

In this role, I supported the agency’s digital presence across social media, email marketing, and website content. I created and published weekly social content, increasing brand awareness and followers by 18% within five months. I designed and wrote monthly email campaigns to more than 1,400 prospects, achieving strong open and click-through rates. I managed the blog and case study pipeline and oversaw PR engagement, securing placements with key industry platforms like the Global Search Awards and Semrush. I also led internal initiatives including a mentoring program and volunteering campaigns.

Cancer Support Angels
Jul 2021 - Mar 2023

Assistant Marketing Manager

I led marketing efforts to raise awareness and community engagement for this non-profit organization. I developed a social media strategy and created content for Instagram and Facebook, combining Canva designs with purpose-driven copywriting. I managed a small volunteer team, overseeing planning and content quality while using analytics to refine our scheduling approach. This work helped the organization build stronger digital connections, improve engagement, and support fundraising and outreach efforts within the community.

SEO Melbourne
Feb 2021 - May 2021

SEO Strategist and Account Manager

In this role, I was responsible for delivering SEO strategy and content execution across a portfolio of clients. I wrote SEO-optimized content for 15 businesses and formulated around unique keywords using tools like Google Keyword Planner and Semrush. I regularly conducted keyword ranking checks and performance monitoring for all clients, including preparing monthly analytics reports tailored to client goals using Google Analytics. I also built and optimized more than 75 web pages using WordPress and Yoast SEO, ensuring best-practice implementation for on-page performance.

Education

Deakin University

Bachelor of Psychological Science with Distinction
Major: Organisational Studies

Google Digital Garage

Google Analytics Individual Qualification (IQ)

Google Digital Garage

Fundamentals of Digital Marketing Course

Skills

Marketing & Brand Strategy

I develop strategies that connect brand identity with marketing goals, ensuring consistency across content, campaigns, and channels. My work focuses on understanding audiences, shaping messaging, and creating plans that support visibility, engagement, and long-term growth.

Content Strategy & Creation

I develop and execute tailored content strategies across blogs, websites, and social platforms. My experience includes writing and editing long- and short-form content, video production and editing, and crafting content that aligns with audience needs and SEO best practices.

Social Media Management

I plan, schedule, and publish social content that aligns with brand messaging and campaign goals. I’ve used Meta Business Suite and other platforms to manage calendars, respond to followers, and report on performance.

Email Marketing

I craft and manage email campaigns with compelling subject lines, clear calls-to-action, and audience segmentation strategies that improve open rates and engagement.

Digital Public Relations (PR)

I write clear, professional press releases that communicate key messages, product launches, and company updates. My writing is tailored for media distribution and designed to capture attention while aligning with brand tone and goals.

SEO & Keyword Research

I use tools like Google Keyword Planner and Semrush to research and implement high-impact keywords that increase search visibility and drive traffic. My SEO content strategies have helped businesses grow their reach and conversions organically.

Copywriting

I write clear, engaging, and SEO-optimised copy tailored to different audiences and brand voices. My focus is on creating content that builds trust, supports marketing goals, and performs well in search results.

Data Analytics

I use Google Analytics, Meta Business Suite and other platforms to track digital performance, uncover trends, and report on what’s working. These insights help guide content strategies, improve engagement, and inform future marketing decisions.

Graphic Design

I create visually appealing graphics for a variety of formats, including social media posts, website banners, flyers, and sales and marketing collateral. I use tools like Canva to design content that is clear, on-brand, and tailored to different platforms and audiences.